Why are May Online Sales so Bad?
- May 20th, 2010
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Winter, Spring, Summer and Fall, which season delivers the best sales conversions and which makes you want to sell your web business and go work for someone else? In our niche businesses and with many others, we find that the fall and winter months provide a gradual buildup in sales right up to January 1st, then BAM! sales skyrocket for then next two cold winter months of January and February. Come April 15th though, everything has cooled down and with tax time and warmer weather, it seems people walk away from their computer shopping to enjoy the spring and summer weather. In 2010 many online services may find yet another dagger to dash their slow sales, that is the slow roll out of Google’s Caffeine search engine update. Although Google’s Matt Cutts seems to indicate otherwise, Google’s latest algorithm update appears to be rolling over small business websites like a tsunami wave. The initial effect for us has been a dramatic cessation of buying customers as this perfect storm of seasonal decline combines with a major search engine shuffle and a sluggish economy. On the bright side, if you are currently experiencing slow sales conversions, it couldn’t happen at a better time, but if your site gets hit with the Caffeine update during the fall of winter months it could put a major damper on your annual income. In the end, we hope Google’s Caffeine update will provide faster, more relevant search results and an increase in sales for all.